The government has since 2007 invested heavily on ICT infrastructure. For the industry to evolve and grow, there has been need to create demand for the infrastructure.
The local digital content initiative is addressing this through assembling locally produced content and promoting the electronic creation and distribution of relevant information.
The Tandaa project is designed with the above in mind. Tandaa is a Swahili word than means “to spread”. The project was launched in 2010. The ICT Authority has been implementing the project by making seed funds available to entrepreneurs who want to provide digital content to relevant Kenyan consumers.
Tandaa grants target the local content developers including film, animation, advertising, publishing, gaming and education professionals.
At Tandaa’s inception in November 2010, 15 grants, totaling $689,526 were awarded.
In the second Round, in May 2012, 30 grants totaling $1.28 million were awarded.
The goals envisioned to be achieved from the project are that of capacity building within the ICT sector, create efficiencies, build social capital, increase utilization of ICTs by local communities and demonstrate Kenya’s talent for creation of digital content to the rest of the world.